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to sell goods and services the marketer needs to have reliable and current information regarding the size of the market, disposable income, willingness to spend, age, gender, level of education, personality, lifestyle, culture and location of existing and potential consumers.
promotes the way in which the public perceive the business. It also has the onerous task of...
a person who is prepared to provide a reference for a job applicant.
the accepted code of practice in certain professions.