Glossary

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Looking for a quick definition?

We’ve got loads of key subject terms in our subject glossaries. There are three ways of finding what you are looking for:

  • First click on the letters of the alphabet to browse for terms.
  • Select a subject from the drop-down menu above to filter the terms by Subject.
  • Or lastly, type the term you are looking for into the search box.

EXAMPLES

Here are some examples of the kinds of definitions you’ll find on this page.

Subject:

the sources from which businesses get the products they need.

Subject:

involves analysis of the market in order to determine the consumer's concept of the ideal...

Subject:

involves an analysis of the market potential.

Subject:

a growth strategy which involves developing new products and marketing them in an existing...

Subject:

the use of inputs to produce outputs. It is the transformation of raw materials or semi-finished...

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