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any paid form of presentation and promotion of ideas, where the manufacturer is able to determine exactly what goes into the advert. This type of communication is aimed at the masses and is impersonal.
a specific, measurable and narrowly defined short-term task that must be worked towards in order...
a form of communication free to the manufacturer, but he or she has no control over the contents...
a measurement of the output of labour in production, the relationship between the cost of...
the business function where the information of a business is managed.