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the marketer uses competitors' prices rather than demand or cost considerations as the primary guideline in determining a price.
oral representation given by a salesperson who approaches individuals or a group of consumers....
the marketing manager can influence these variables but cannot control them.
a written invitation, in the form of a circular or newspaper advertisement, to the public to buy...
comprise direct raw material costs and direct labour costs (known as primary costs) and...
investors are placed into categories according to their willingness to take risks in order to...