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the amount of money that must be exchanged for a product (exchange value) where such value is determined by the utility (usefulness) to the consumer in terms of money and sacrifice that he or she is prepared to pay for it.
involves analysis of the market in order to determine the consumer's concept of the ideal...
person who buys the right to operate a business under the name of the franchisor.
the ability of present and future generations to meet their own needs.
shareholders only receive their dividend if the business shows a profit.