A target market or target audience is the group of people at whom an advertisement is aimed. Advertisers use manipulative and emotive techniques deliberately to appeal to the basic desires or needs of their target audience, e.g. the need for security, be | Visual literacy

Title

A target market or target audience is the group of people at whom an advertisement is aimed. Advertisers use manipulative and emotive techniques deliberately to appeal to the basic desires or needs of their target audience, e.g. the need for security, be

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A target market or target audience is the group of people at whom an advertisement is aimed. Advertisers use manipulative and emotive techniques deliberately to appeal to the basic desires or needs of their target audience, e.g. the need for security, beauty, status, etc.

Subject: 

  • English First Additional Language

Category: 

  • Visual literacy