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an advertising term to describe the people at whom an advertisement is aimed. Great care goes into choosing the target audience because the message put out by the advertiser must be both consistent with how the product managers want their product to be seen and understood and appealing to their target audience: Is the target audience young/old, rich/middle-class/working-class, male/female, urban/rural, and so on?
a formal poem written to honour and remember the death of a particular person or group of people...
the word lyric comes from lyre, a stringed musical instrument. It therefore originally meant a...
the direct, literal meaning of a word, rather than the ideas or emotions associated with a word...
the degree of formality of speech. There are different registers which are appropriate in...
an auxiliary verb that expresses possibility or a sense of obligation, e.g. You may go. You...