Glossary

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to sell goods and services the marketer needs to have reliable and current information regarding...

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all the business activities involved in the flow of goods and services from the producer to the...

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policy used by the manufacturer in marketing his or her product as well as the methods applied...

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responsible for finding customers to buy the goods/services that the business has to offer. In...

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the combination of price, product, place and promotion to make a product or service desirable to...

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