Glossary

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Looking for a quick definition?

We’ve got loads of key subject terms in our subject glossaries. There are three ways of finding what you are looking for:

  • First click on the letters of the alphabet to browse for terms.
  • Select a subject from the drop-down menu above to filter the terms by Subject.
  • Or lastly, type the term you are looking for into the search box.

EXAMPLES

Here are some examples of the kinds of definitions you’ll find on this page.

Subject:

is checking the potential for a product to be sold.

Subject:

to sell goods and services the marketer needs to have reliable and current information regarding...

Subject:

all the business activities involved in the flow of goods and services from the producer to the...

Subject:

policy used by the manufacturer in marketing his or her product as well as the methods applied...

Subject:

responsible for finding customers to buy the goods/services that the business has to offer. In...

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