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a figure of speech in which a part of something is used to signify the whole, or alternatively, the whole signifies a part, e.g. in the expression, Give me a hand, only the hand is referred to, although the help of the whole person is needed. In the expression, South Africa beat New Zealand, the whole of the South Africa is referred to, but the meaning is only the sports team.
a message that makes people aware of something or tries to persuade possible customers or...
an advertising term to describe the people at whom an advertisement is aimed. Great care goes...
a figure of speech in which a harsh fact is expressed in a gentle way, e.g. He passed away.
(also called an Italian sonnet) a sonnet consisting of an octave (eight-line stanza) and a...
a sound device in which a word sounds like its meaning, e.g. The bees buzzed in the flowers. The...