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a message that makes people aware of something or tries to persuade possible customers or clients to buy a product or service. Advertisers plan and design their advertisements to appeal to a specific audience (see target audience). They try to appeal to peopleâ??s concerns, e.g. about peer pressure, health, wealth, fame, fashion or community values. Advertisements promote awareness of a particular product or brand (see brand), e.g. a financial services group that owns a retail bank, a merchant bank and an insurance company could advertise each of these separately and/or advertise the brand as a whole.
adjectives that are modified to show a relative degree of comparison. There are three degrees of...
when someone makes a broad statement based on a small amount of evidence, or applies a...
a class of letters or speech sounds (b, c, d, f, g, h, j, k, l, m, n, p, q, r, s, t, v, w, x, y...
an adverb that tells us how often something is done, e.g. She practised daily; He ...
the thing or person doing the action of the verb in a sentence, e.g. The ball flew through the...