Glossary

target audience

Subject: 

  • English First Additional Language
  • English Home Language

an advertising term to describe the people at whom an advertisement is aimed. Great care goes into choosing the target audience because the message put out by the advertiser must be both consistent with how the product managers want their product to be seen and understood and appealing to their target audience: Is the target audience young/old, rich/middle-class/working-class, male/female, urban/rural, and so on?