Struggling with your prescribed literature?
Our Literature Study Guides provide insights and analysis of themes and characters and includes guidelines for writing your exam.
an advertising term to describe the people at whom an advertisement is aimed. Great care goes into choosing the target audience because the message put out by the advertiser must be both consistent with how the product managers want their product to be seen and understood and appealing to their target audience: Is the target audience young/old, rich/middle-class/working-class, male/female, urban/rural, and so on?
a poem on a grand scale, telling of heroes and of a nationâ??s great exploits, e.g. The Odyssey...
a word that sounds the same as another word but has a different spelling and meaning, e.g....
some pronouns always take a singular verb, e.g. no-one, none, nobody, everybody.
a word or term which achieves more imaginative effects than simple or literal language. Figures...
imagery that appeals to the sense of sound, e.g. I heard the hooves beating.