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a message that makes people aware of something or tries to persuade possible customers or clients to buy a product or service. Advertisers plan and design their advertisements to appeal to a specific audience (see target audience). They try to appeal to peopleâ??s concerns, e.g. about peer pressure, health, wealth, fame, fashion or community values. Advertisements promote awareness of a particular product or brand (see brand), e.g. a financial services group that owns a retail bank, a merchant bank and an insurance company could advertise each of these separately and/or advertise the brand as a whole.
a style of writing and speaking that is used by academics, e.g. As scholars of the New...
imagery that appeals to the sense of touch (tactile imagery), temperature, movement and feeling...
See relative clause.
the ideas, emotions and images associated with words. E.g. the house, dwelling, home, residence...
an announcement of an event, e.g. Notice is hereby given of the meeting of the Suburban Watch...