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a message that makes people aware of something or tries to persuade possible customers or clients to buy a product or service. Advertisers plan and design their advertisements to appeal to a specific audience (see target audience). They try to appeal to peopleâ??s concerns, e.g. about peer pressure, health, wealth, fame, fashion or community values. Advertisements promote awareness of a particular product or brand (see brand), e.g. a financial services group that owns a retail bank, a merchant bank and an insurance company could advertise each of these separately and/or advertise the brand as a whole.
an essay that is based on deep thought, involving personal interpretation of things and/or...
See Shakespearean sonnet.
an explanation, normally associated with someone explaining something that other people regard...
a type or category of literature, film and other fields, e.g. autobiography, documentary, drama...
(also called a stem) the basic element of a word. Some roots form a word alone; others need a...