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a message that makes people aware of something or tries to persuade possible customers or clients to buy a product or service. Advertisers plan and design their advertisements to appeal to a specific audience (see target audience). They try to appeal to peopleâ??s concerns, e.g. about peer pressure, health, wealth, fame, fashion or community values. Advertisements promote awareness of a particular product or brand (see brand), e.g. a financial services group that owns a retail bank, a merchant bank and an insurance company could advertise each of these separately and/or advertise the brand as a whole.
a special effect that shows action in two different places at the same time. Often used with a...
a definite or clear expression of something in speech or writing. The majority of sentences are...
see indirect speech.
(also called a dependent clause) a clause that is dependent on a main clause and does not make...
a shortened version of an article, story, film or other literary text, in which only the main...